About DMP
Digital Marketing Partners provide seminars, work shops, training and consultancy for real estate companies, the travel & tourism industry and online shopping businesses.
About Digital Marketing
Digital Marketing is the practice of promoting products and services using the internet through creation of on-line communities, blogs, news feeds and e-mail campaigns to reach consumers in a personalised. relevant, and cost effective way.
About SEO
Search engine optimization (SEO) is the process of improving the volume and quality of web site traffic from search engines via organic or "algorithmic search results.
Typically, the higher a web site appears in the search results, the more visitors it will receive from the search engine.
Optimizing a website basically involves the research of what your potential customers actually search for, and editing its content and HTML code to increase the relevancy to frequently used keywords.
Because effective SEO may require changes to the HTML source code of a site, SEO factors must be taken in to consideration before designing and developing a website.
The term "search engine friendly" is used to describe web site designs, navigation menus and content management systems that can be easily optimized.
No Other Media is as Powerful as the World Wide Web!
At a recent seminar for estate agents in the UK we asked the attendants: "Who reads The Times?", a handful put up their hands. "Who reads The Telegraph?", fewer put up their hands. When asked "Who reads The Sun?", surprisingly many more put up their hands. When finally asked "Who uses Google to search for information on the Internet?" All attendants raised their hands.
Every day, thousands of searches are conducted by people in your area, searching on the Internet to find an estate agent, travel agent or for a specific service or product.
Statistics show that:
- 90% of internet users employ search engines as a starting point to find information
- 85% of these use the top 3 major search engines and directories
- 80% of search engine users never look further than the first 15 results
Getting potential clients to your site should always on the forefront of your mind when you decide to design and develop a new web site. But 'just' getting traffic will not always result in to the results your aiming for. First of all you need not only receive traffic to your web site, you need relevant traffic; visitors that have come to your web site that are actually looking for products or services you provide. With more relevant traffic, the percentage of your sales will grow.
Opt-in Marketing
One very effective way to combine marketing and customer service is through opt-in marketing. By inviting visitors to subscribe to your newsletters and other promotional materials such as catalogs and free promotions you can stay in touch with your opt-in list on a regular basis. Of course it is essential that you present your promotional items in a manner that will catch the interest and the eye of your subscribers to keep them wanting for more.
The best way to do this is to provide entertaining and informational newsletters. Well written articles full of relevant content and useful information will help in building your list as more potential customers will be enticed to subscribe.
Subscribing to your newsletter will offer them a glimpse of what you have to offer next. With an opt-in list you have the opportunity to have people revisiting your site and to highlight your products and or services.
Blogs & Newsfeeds
Many web sites and companies have of recent years captured the importance of blogs finding that this also has assists in search engine optimization and search engine ranking.
As more people are heading towards the internet for their information needs, serving the right information to them via articles and newsfeeds on your site will increase the flow of your website traffic.
Deciding On The Right Web Marketing Strategy
DMP will help you to understand the processes involved of successfully marketing your company on the internet.
Before you instruct a company to develop your new web site read the information on this web site, or better, visit one of our seminars or work shops.
Ethical SEO
"Ethical" SEO is a term used to describe SEO techniques that fall in line with search engine web master guidelines.
This means that all SEO activities carried out should carry long term benefits for your web site and run no risk of a ban or penalty.
Facets of ethical SEO include:
- No use of hidden or deceptive techniques
- Good, compelling copy
- Relevant, targeted keywords
- Relevant, topical link building
Ethical SEO is by far the best option for any company wishing to achieve long term success on search engines.
All consultancy to our clients is based on ethical seo.
Advice From Google
The following text has been extracted from Google's support pages for web masters.
Q. Does Google recommend working with companies that offer to make my site Google-friendly?
A. Many SEOs provide useful services for website owners, from writing copy to giving advice on site architecture and helping to find relevant directories to which a site can be submitted.
However, a few unethical SEOs have given the industry a bad name through overly aggressive marketing efforts and their attempts to unfairly manipulate search engine results.
While Google doesn't have relationships with any SEOs and doesn't offer recommendations, we do have a few tips that may help you distinguish between an SEO that will improve your site and one that will only improve your chances of being dropped from search engine results altogether.
We recommend anyone who is seriously considering to use SEO services to read the full article.
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Search Engine Optimisation & Internet Marketing Explained
